I begin with a sketch to think through my ideas. It could be as simple as a two second sketch or something a little more in depth. A sketch simply helps to visually see how the design applies to all the required elements of a project. It has the potential of making the design so much stronger.

Branding goes beyond just a logo, but a quality logo needs to say so much with very little.  [ click a logo to enlarge ]

The logo is only as strong as the support behind it. The identity structure needs to be supportive to the logo to continue the brand. Here the logo works in multiple colors for different situations. The letterhead is kept simple, but has appeal. Business cards have a unique shape to continue the arc theme. The envelopes were designed to be provided flat to the client and folded when needed. The only glue used was on the flap to keep it closed.

Inspired by baseball cards, these pieces were designed to show potential recruits and their families what the U.S. Army had to offer in a unique way. From individual soldier positions to vehicles and weapons, these cards were created to be informative and shared.

This package was designed to have more front facing area while taking up the same amount of shelf space. The challenging part of this project was the requirement of being tamper proof while having easy product identification for the consumer.