Advertising today is constantly changing. Social media has changed communication. So has the short attention span of the common consumer. With this, ideas on how to get in front of people are getting more and more challenging.

Every year Leo Burnett sends an apple themed gift to it's clients. This year the design would explain to clients why the apple is so important to Leo Burnett. It was sent out with a wooden bowl of apples.

This series of ads were crafted to help the Coca-Cola company explain to consumers that they have a set of healthy alternative products. All of the elements used in these ads were also applied to direct mail, product inserts, shelf talkers and tv commercials.

The Mayhem campaign for Allstate has to be eye-catching and entertaining. CGI was used on the OOH board to make a building look like it had been destroyed. The clean board was installed for the first week and the destroyed one was put in overnight to expose the surprise.

To enhance the brand, Allstate uses Mayhem to invade the social media stream during March Madness. From videos, MEMEs, and videos, Allstate gave viewers the chance to send sympathy cards to their friends as they get eliminated from their brackets. Views got well into the millions.

Here are a couple of completely different approaches to a McDonalds Happy Meal spot. The first one is fully animated and inspires a fun interaction between friends by giving. The second is live action spot that was inspired by Barbie's new branding approach of "you can be anything".